Snoop Dogg is rebuilding his real-life mansion in The Sandbox NFT metaverse

The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced today that it has partnered with Snoop Dogg to bring the rapper, actor, songwriter, entrepreneur, and entertainer to The Sandbox gaming metaverse.

Snoop Dogg will enter the metaverse by owning his own virtual land in The Sandbox, where he will set up his mansion. Snoop Dogg will also launch his NFT collection including player avatars and a limited ‘Snoop Dogg Private Party Pass’ that gives users VIP access to concerts, events, Q&As, and dedicated NFT drops. 

Snoop Dogg will also launch a 3D avatar collection inside The Sandbox and players will be able to create games using virtual “Doggfather” items such as Snoop Dogg’s personal car collection, dogs, statues, memorabilia, and more.

Snoop Dogg has always been on the cutting edge of new technologies, investing in telemedicine and launching his own esports tournament series, the Gangsta Gaming League, in 2019. 

In April of this year, he dropped “A Journey with the Dogg,” a select set of NFTs designed to offer a look into his life that included the exclusive track NFT. His next step into the NFT world is The Sandbox, the fast-growing decentralized gaming platform where Snoop Dogg can share his NFT collection and lifestyle with players around the world.

Snoop Dogg Private Party Pass NFT on The Sandbox Marketplace

To mark the occasion, The Sandbox will hold a LAND sale on September 30 which will allow fans to buy LANDS adjacent to the property of Snoop Dogg’s, thus becoming the Doggfather’s virtual neighbors in the metaverse.

“I’m always on the lookout for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops, and exclusive concerts,” said Snoop Dogg in a statement.

“We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure,” he added.

“The idea of having hip-hop legend Snoop Dogg as your next-door neighbor in The Sandbox metaverse is mind-blowing – and being able to have a unique Snoop NFT as your in-game avatar is even cooler,” noted Sebastien Borget, COO and Co-Founder of The Sandbox.

As with all The Sandbox partnerships, the collaboration will include carefully curated and designed experiences and specific assets that players can purchase and use in their original creations. 

This will allow players to step into Snoop’s virtual mansion to join an exclusive pool party experience, enjoy Snoop Dogg’s extensive collection of NFT art, or explore Snoop Dogg’s car collection. Players will also be able to insert voxel versions of Snoop Dogg’s dogs, cars, and other items in their virtual experiences.

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