Privacy will unlock blockchain’s business potential

Innovative solutions like selective disclosure and dual-asset systems can balance data protection with regulatory compliance, paving the way for widespread adoption and innovation in Web3.

Opinion by: Eran Barak, CEO at Midnight 

It’s been almost 16 years since blockchain emerged from its esoteric fringes to enter global discourse, evidenced most recently by continued backing from Wall Street incumbents. Despite this remarkable ascendancy, the unfortunate truth is that this technology has yet to realize its true business potential. A core challenge persists: Too much sensitive data remains publicly unshielded.

The crux of the issue is that companies must keep business data confidential, and people strive to safeguard their personal information as best they can. Once data is put on a public blockchain, however, it becomes irreversibly and indefinitely exposed.

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