Lingerie For Your Avatar? Victoria’s Secret Prepares To Enter The Metaverse

The metaverse is booming and so more players are entering into the space. This is the case with Victoria’s Secret, a luxury lingerie line that has dominated the market for the longest time. It has joined the long list of fashion brands that have been making a play in the space through NFTs. The brand is bringing lingerie to the metaverse, as well as other luxury fashion items to the fast-moving space.

Victoria’s Secret Files Trademark

It has recently come to light that lingerie brand Victoria’s Secret has filed an application with the US Patent and Trademark Office that shows its intention to enter the metaverse. This was posted by patent attorney Mike Kondoudis on Twitter this week. The application clearly shows the intention of the luxury brand to begin offering digital undergarments and other fashion items.

Victoria’s Secret is coming to the Metaverse!

New trademark applications filed on Feb. 8 indicate @VictoriasSecret plans to offer digital collectibles and media created with blockchain tech and online clothing and media for use in “virtual environments”#NFTs #metaverse #web3 pic.twitter.com/VrbEniqdtP

— Mike Kondoudis (@KondoudisLaw) February 13, 2022

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Not only will it offer these digital items which are essentially NFTs, but it will also offer “information, photos, images, videos, recorded footage, highlights, and experiences in the field of fashion, clothing, fashion accessories, and style,” the patent filing reads.

Additionally, Victoria’s Secret will offer “entertainment services, namely, providing online, non-downloaded clothing, undergarments, footwear, headwear, eyewear, bags, fashion accessories, photos, images, videos, and recorded footage for use in brutal environments and virtual fashion shows.”

Brands Moving Into The Metaverse

Victoria’s Secret is another brand that has made its intention to enter the metaverse known. It follows in the footsteps of other luxury fashion brands that are fast making their imprint in the metaverse. The likes of Gucci, H&M, and NIKE have all entered into the space. All of which have begun to offer merchandise in a virtual setting.

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The move of brands into the metaverse follows the popularity of the NFT space. At this point, almost NFT can be made into an NFT and those in creative settings have found the most use for this new innovation.

Just like brands like Adidas have offered NFT versions of sneakers, Victoria’s Secret is expected to offer NFT versions of its luxury wear. What’s more, the widely loved Victoria’s Secret show that had been stopped in 2019 may very well continue in the metaverse.

Featured image from The Cut, chart from TradingView.com