Cozies look to tackle web3’s crypto-bro, degen culture through Hygge ‘cozy’ culture NFTs

CryptoSlate spoke with Andrew Fai and the Cozies team regarding the launch of the new NFT project. Cozies is an NFT collection focused around “Hygge,” the Danish concept that roughly translates to “to give courage, comfort, joy” or “cozy” in English.

The Cozies team is led by NFT veteran and Asia Blockchain Summit founder Andrew Fai who told CryptoSlate that the team is on a “mission to bring forth a Cozy identity movement.” As cultures evolve, so do the sub-cultures within. It is clear to see that there has been a growth in different methods of self-expression in the broader NFT community. Many NFT projects follow a similar mindset to typical crypto memes. However, as the space matures, so does its diversity and need to accommodate the myriad of new users in the space.

New users bring new likes, dislikes, and niche cultures. Cozies goal is to appeal to those interested or intrigued by NFTs but aligning to different druthers than communities such as Bored Ape Yacht Club, CryptoPunks, and Meebits. The ‘crypto bro’ or ‘degen’ communities aren’t for everyone, and that’s why we see an increase in more diverse work as the space grows.

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