Gen Z turns Bitcoin into a solid portfolio diversifier

Gen Z embraces Bitcoin despite acknowledged volatility. Younger investors treat crypto risk as portfolio diversification rather than pure speculation.

Opinion by: Alex Tsepaev, chief strategy officer at B2PRIME Group.

Each generation has its own distinct characteristics, even when it comes to investing. Younger people, for example, show a higher tolerance for risk. More than 64% of Gen Z and 49% of millennials say they are willing to take on more of it.

That appetite naturally includes investing in cryptocurrencies, which is considered one of the riskiest asset classes in modern markets. No surprise, then, that nearly two-thirds of Gen Zs plan to invest in cryptocurrencies like Bitcoin this year. Even more striking is that they are almost four times as likely to own crypto as to own a retirement account. 

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